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Report
Dairy Products and Alternatives in Pakistan
Market Direction I 2024-08-21 I 58 Pages I Euromonitor
In 2024, dairy products and alternatives in Pakistan is showing resilience, navigating economic challenges such as inflation while maintaining robust consumer demand. A significant driver of this resilience is the growing consumer focus on health and nutrition, with a noticeable shift towards premium and organic options across various categories. Consumers are increasingly prioritising quality over cost, especially in baby food, where parents are willing to invest in trusted brands that offer su...
Euromonitor International's Dairy Products and Alternatives in Pakistan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dairy Products and Alternatives market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Dairy Products and Alternatives in Pakistan
Euromonitor International
August 2024
List Of Contents And Tables
DAIRY PRODUCTS AND ALTERNATIVES IN PAKISTAN
EXECUTIVE SUMMARY
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
Table 5 Penetration of Private Label by Category: % Value 2019-2024
Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
BABY FOOD IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Health and beauty specialists dominate the retail landscape
Nestle Cerelac solidifies market leadership in prepared baby food
Prepared baby food remains limited in scope
PROSPECTS AND OPPORTUNITIES
Emergence of local brands presents new competitive dynamics
Shift towards modern retail channels continues
Growing demand for premium and organic baby food
CATEGORY DATA
Table 9 Sales of Baby Food by Category: Volume 2019-2024
Table 10 Sales of Baby Food by Category: Value 2019-2024
Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Baby Food: % Value 2020-2024
Table 14 LBN Brand Shares of Baby Food: % Value 2021-2024
Table 15 Distribution of Baby Food by Format: % Value 2019-2024
Table 16 Forecast Sales of Baby Food by Category: Volume 2024-2029
Table 17 Forecast Sales of Baby Food by Category: Value 2024-2029
Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Expansion of butter product lines by leading brands
Introduction of packaged cooking fat by various brands
Dominance of key players in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Rising consumer preference for healthier butter and spread options
Growing demand for premium butter and spread products
Evolving distribution channels to shape market dynamics
CATEGORY DATA
Table 20 Sales of Butter and Spreads by Category: Volume 2019-2024
Table 21 Sales of Butter and Spreads by Category: Value 2019-2024
Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 23 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Table 24 NBO Company Shares of Butter and Spreads: % Value 2020-2024
Table 25 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
Table 26 Distribution of Butter and Spreads by Format: % Value 2019-2024
Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
Table 28 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Increasing culinary integration of cheese in Pakistan
Processed cheese gains ground in Pakistani households
Modern retail expansion enhances cheese accessibility
PROSPECTS AND OPPORTUNITIES
Rising demand for natural and artisan cheeses
Potential for developing local cheese varieties
Expanding cheese consumption in non-traditional markets
CATEGORY DATA
Table 31 Sales of Cheese by Category: Volume 2019-2024
Table 32 Sales of Cheese by Category: Value 2019-2024
Table 33 Sales of Cheese by Category: % Volume Growth 2019-2024
Table 34 Sales of Cheese by Category: % Value Growth 2019-2024
Table 35 Sales of Spreadable Cheese by Type: % Value 2019-2024
Table 36 Sales of Soft Cheese by Type: % Value 2019-2024
Table 37 Sales of Hard Cheese by Type: % Value 2019-2024
Table 38 NBO Company Shares of Cheese: % Value 2020-2024
Table 39 LBN Brand Shares of Cheese: % Value 2021-2024
Table 40 Distribution of Cheese by Format: % Value 2019-2024
Table 41 Forecast Sales of Cheese by Category: Volume 2024-2029
Table 42 Forecast Sales of Cheese by Category: Value 2024-2029
Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
Table 44 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Olper's emergence as a dominant leader
Impact of urbanisation and modern retail expansion on milk accessibility
Rising popularity of flavoured milk amongst younger consumers
PROSPECTS AND OPPORTUNITIES
Expansion of cold chain infrastructure to enhance milk distribution
Rising consumer demand for fortified milk products
Innovation in packaging with a focus on sustainability
CATEGORY DATA
Table 45 Sales of Drinking Milk Products by Category: Volume 2019-2024
Table 46 Sales of Drinking Milk Products by Category: Value 2019-2024
Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
Table 49 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
Table 51 Distribution of Drinking Milk Products by Format: % Value 2019-2024
Table 52 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
Table 53 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
Table 54 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
Table 55 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise in packaged yoghurt consumption
Competitive landscape: Market dynamics in yoghurt and sour milk products
Innovation in yoghurt flavours and formats
PROSPECTS AND OPPORTUNITIES
Rising demand for low-fat and high-protein yoghurts
Expansion opportunities in rural and semiurban markets
Collaborations with foodservice providers to boost consumption
CATEGORY DATA
Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN PAKISTAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising consumption of cream driven by Western culinary trends
Diverse packaging formats for tea whiteners to meet varied consumer needs
Nestle Milkpak cream and Olper's cream dominate the market
PROSPECTS AND OPPORTUNITIES
Limited demand for chilled dairy snacks
Introduction of innovative products in other dairy
Retail distribution to shift towards modern retailers
CATEGORY DATA
Table 68 Sales of Other Dairy by Category: Volume 2019-2024
Table 69 Sales of Other Dairy by Category: Value 2019-2024
Table 70 Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 71 Sales of Other Dairy by Category: % Value Growth 2019-2024
Table 72 Sales of Cream by Type: % Value 2019-2024
Table 73 NBO Company Shares of Other Dairy: % Value 2020-2024
Table 74 LBN Brand Shares of Other Dairy: % Value 2021-2024
Table 75 Distribution of Other Dairy by Format: % Value 2019-2024
Table 76 Forecast Sales of Other Dairy by Category: Volume 2024-2029
Table 77 Forecast Sales of Other Dairy by Category: Value 2024-2029
Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN PAKISTAN
2024 DEVELOPMENTS
Plant-based milk emerges as the most dynamic product type
Impact of inflation on accessibility of plant-based dairy
Niche market concentrated in urban areas
PROSPECTS AND OPPORTUNITIES
Future potential depends on marketing investment
Expansion of plant-based and vegan options in butter
Increasing health and environmental awareness as key demand drivers
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